Raising Money From Real People

January 17, 2020 Craig Bowman

Raising Money From Real People

It's All About Your Treasure Map

For years I’ve been an evangelist when it comes to the power of individual investor-based fundraising for non-profits. With contributions to the social profit sector totaling $428 billion in 2018—77% from individuals—it’s really worth the effort.

Awhile back, I was asked to record a podcast that offers a step-by-step set of instructions for conducting a treasure mapping activity—an excellent tool for assessing your organization’s stakeholder relationships.

One of the best ways to begin preparing your organization to embrace individual giving as an integral part of your fund development activities is to help your team recognize all of the people and organizations that already care about your work.

Many organizations believe that they aren’t connected to enough people to make individual giving a viable strategy for raising money. This is a simple activity that you can that lead will not only show this belief to be false, but will also provide some important information as to how to structure your efforts.

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And, if you’re curious about giving in America, the folks at Giving USA are the unrivaled experts, Check out this summary of their 2018 data: GUSA-2019-Infographic

Craig Bowman

Craig has been shifting mindsets and inspiring social profit transformation in communities around the world for almost 30 years. He is the founder and president of Common Ground Consulting—a strategic consulting firm working globally to create spaces for people from diverse backgrounds and experiences to come together, build trust, define areas of shared and common interest, and achieve transformational, mission-critical goals.

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