For years I’ve been an evangelist when it comes to the power of individual investor-based fundraising for non-profits. With contributions to the social profit sector totaling $428 billion in 2018—77% from individuals—it’s really worth the effort.
Awhile back, I was asked to record a podcast that offers a step-by-step set of instructions for conducting a treasure mapping activity—an excellent tool for assessing your organization’s stakeholder relationships.
One of the best ways to begin preparing your organization to embrace individual giving as an integral part of your fund development activities is to help your team recognize all of the people and organizations that already care about your work.
Many organizations believe that they aren’t connected to enough people to make individual giving a viable strategy for raising money. This is a simple activity that you can that lead will not only show this belief to be false, but will also provide some important information as to how to structure your efforts.