August 30, 2022 Chad Cipiti

Our prevailing assumption is that we need goals be

Our prevailing assumption is that we need goals because our deficit at work is a deficit of aligned action. Were mistaken. What we face instead is a deficit of meaning, of a dear and detailed understanding of the purpose of our work, and of the values we should honor in deciding how to get it done. Our people don’t need to be told what to do; they want to be told why.


We promise: We will exceed your expectations.

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